Eric A Bird Jewellers Ltd. Privacy Policy

This privacy policy details how Eric A. Bird Jewellers Limited uses and protects the information that you give us when you purchase items from us or use the services which we offer. We’re committed to protecting your privacy when using our services; the personal data you provide will only be used in the ways set out in this policy.

Who are we?
In this policy references to ‘Eric A. Bird’ or to ‘we’, ‘us’ or ‘our’ are to Eric A. Bird Jewellers Limited which is a private limited company, registered in England No. 08219615 at 1 St. Mary’s Street, Lincoln, Lincolnshire, LN5 7EQ.

What personal information do we collect?
Eric A Bird Jewellers Ltd. is what’s known as the ‘controller’ of the personal data you provide us with. We’ll only ever collect basic contact details like your name, postal address, telephone number and email address. Sometimes, with your explicit consent, we might also keep a record of the items that you’ve purchased from us to create your own customer profile. We also use CCTV to record images on our premises and we may use this data to conduct or aid in any legal investigations into criminal activity on our premises.

Why do we need it?
We need your personal information to fulfil your requests or to allow us to provide a more personalised service.  You don’t have to disclose any information to us. However, if you choose to withhold requested information, we might not be able to provide you with certain services. We’ll use your personal data to keep you up-to-date about the status of a repair or order, to let you know when a repair or order is ready for collection, to contact you if we need clarification about work we’re doing for you, to get in touch if a job remains uncollected for longer than 3 months or to prepare a valuation for your insurance. We may also use your data to confirm the identity of the person collecting your goods if they don’t have a valid ticket or receipt. If you’re making a deposit on an item we have laid by for you, or if we’re buying second hand jewellery or scrap gold from you, we’ll ask you for your contact details too.

How do we collect your personal information?
We collect your information in a variety of different ways, here’s how:

Directly from you:
– Face-to-face in our shop
– Over the telephone
– From correspondence that you send to us (post, email, text message, direct message or voicemail)

– When you provide permission to other organisations to share your information with us for example on Facebook.
– When you visit our shop, we collect video images using the CCTV system on our premises.

When providing permission for other organisations to share your data you should read their Privacy Policies to understand fully how they use, or ‘process’ your data.

Do we share your information?
When using our services, we may share your surname and receipt number with our internal and external workshops. Our client database may be accessed by our contractor, Clarity and Success Ltd., when maintenance or updates of our till, customer or stock control systems are undertaken. We will never share, sell, rent or disclose any of your personal information to any third party outside of these exceptions unless we have a legal obligation to do so, for purposes of national security, taxation and criminal investigations or you have given us the appropriate consent to do so.

Building profiles of customers
If you are a regular customer, or buy a high value item from us then we may ask you to join our customer database. There is no obligation for you to do so and we will only use your information in this way with your explicit consent. With your consent we’ll store your contact details and the details of the items that you buy. Being on the customer database will help us to find suitable products for you in the future and enable us to produce or update valuations for your insurance should you require this service at point of sale, or in the future.

Are we allowed to collect your personal information?
Under the General Data Protection Regulation there are different lawful reasons that allow us to collect and process your personal information. In some instances ther services that we offer require us to collect your personal infromation. For example in line with The Torts (Interference with Goods) Act 1977, we are legally obliged to contact the owners of goods that remain uncollected before we decide to sell or destroy them to recover our costs. We therefore have a lawful obligation to collect your contact details when you are using our repair services.

We are also allowed to collect your data because we have a genuine reason to do so. These reasons are thoroughly assessed to make sure that they are legitimate interests of our business that don’t harm your rights, aren’t against your interests and don’t defy your expectations as our customer.

Our interests are summarised below:

Covering our costs: To ensure that the costs of undertaking services for you are recovered.
Due Diligence: To ensure that your goods are fully insured when in our care.
Personalisation: To offer personalised communication which will enhance, modify, personalise or improve our services.
Your best interest: To confirm your identity when collecting goods that have been left with us, protecting you against fraud.
Crime prevention and detection: To protect our customers, our staff and our business, we may use your personal data to help prevent and detect crime.

Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

How long do we retain your personal information?
We hold your information for as long as required for the purpose which we use it for and to be diligent in our recording of repair services. For the most part that means that customer’s personal information will be retained for three years or until the end of your customer relationship with us, unless you request us to erase your data beforehand.

What are your rights?
The General Data Protection Regulation (GDPR) comes into effect in May 2018 and gives everyone several very important rights. You have the right to:

– Transparency about how we use your personal information.
– A copy of the information that we have stored about you within one month of the request.
– Amend the information we hold about you if it is wrong or incomplete.
– Request that we stop using your information.
– Request that we remove your personal information from our records.
– Object to your information being used for marketing.
– Obtain a copy of the data we hold about you to use for your own purposes.
– Not be subject to automated decision making or profiling.

To find out more information about your rights under the GDPR, then please visit the Information Commissioners Office website:

How to contact us
If you’d like to ask us anything about our privacy policy, obtain a copy of, amend or erase any of the information we hold about you then please contact us directly and we’ll be happy to help.

Please write to:
Stephen Thompson (Director), Eric A Bird Jewellers Ltd., 1 St. Mary’s Street, Lincoln, LN5 7EQ

Or send an email to:

If you’d like to object to how we have handled your personal data, or you believe we are not using your personal data in accordance with the law you can complain to the Information Commissioner’s Office (ICO) at

Last updated 31st May 2018